August 27, 2018
The Shape of Engagement with guest Scott Gould
You know you want your customers, employees, and communities to be engaged, but what exactly does ‘engagement’ mean?
Scott Gould, author of The Shape of Engagement joins me to talk about how independent software developers can sow the seeds engagement.
Talking Points
- Why engagement matters
- What exactly is engagement?
- The three levels of engagement
- The three processes that make up the cycle of engagement
- Real-world examples of how typical marketing activities fit in the cycle of engagement
- Simple steps software professionals can take to understand why their work matters to their clients
Aaaaand... here’s the link
If you have questions, comments, cheers, jeers, etc... just hit reply and let me know.
Yours,
—J